My entrepreneurship journey, and what I have learned so far…..

Let me start this post by saying that entrepreneurship is not for the faint at heart.  I have done many things in my life, and I must say that it is the most challenging thing that I have ever done.  Anyone who is reading this post and is an entrepreneur totally understands the statement.  My journey into entrepreneurship is a unique one as every entrepreneur’s story is.


I started Sweet Indulgences during a period when I was laid off.  I had a job that I was passionate about.  I traveled the country, made a great salary and was building my career as a business woman.  I felt unstoppable.  Los Angeles one week, New York the next, it was the type of career that most dream of.  Then one day in the parking lot of a Hampton Inn near Houston Intercontinental Airport during a “Personal Planning Meeting” my whole life changed.  I was told that I no longer had a job “effective immediately”.  I was crushed.  I put my life on the line several times and to be discarded destroyed me.  I drove home unsure of my future.


I went from working 80 hours a week to having absolutely nothing to do but think.  In those moments there were tears, relaxation, a serious health kick and a realization that I had to change my course. With all this free mind space I came up with the concept for what is now Sweet Indulgences.


Over the years I have had some hard lessons in business, but none harder than the ones that I have experienced as an entrepreneur.  I have been turned down, lied to, and down right disrespected as an entrepreneur.  I have wanted to give up over and over again.  I have cried at night, because of my hard work and no return on investment.  I have spent all of my money on something that at times yielded absolutely no results and threatened to bankrupt me.  I have done all these things and I still have not given up, and I will tell you why:

  1. Who are we without our dreams- We can go to work do the dance, and crank out some really good results, however, for me my dreams are what keeps me going.  Whether my dreams come true or not just having the hope of the dream impacts my life in a positive way.
  2. You just may make it-  The fail rate for an entrepreneur is very high.  Most do not succeed, but the ones that do get to live the dream.
  3. The life that you see for yourself does not fit in a work schedule- I want to travel the world.  When I say I want to travel the world I mean I want to see as much of this world as possible.  An average job gives you about 3 weeks a year.  That is not enough time for me to complete my travel goals.  I desire more freedom and flexibility. I want to be able to cook dinner for my future family without being exhausted, go on awesome family vacations, stand on top of pyramids with my spouse, and dance in Vegas with my friends.  It may sound unrealistic, but someone else is doing it so why not me?
  4. You want to inspire others- There is nothing more inspiring than an entrepreneurial story.  Entrepreneurs have grit and they beat the odds.

What I have learned so far about being an entrepreneur is that there are no overnight success stories.  A person has to make steps every single day towards their goals.  The road is rough, and bumpy and you will want to give up so many times.  Every single time that you want to give up always remember this one thing you are probably currently working for an entrepreneur that did not give up.